The Nikon Coolpix W100 ($159.95) can be an attractive rugged camera for families who would like something they don’t need to worry about dropping or getting wet. Simplified controls and large buttons make it possible for kids to use, and Wi-Fi and NFC are included for seamless image transfer to your smartphone. You will not get much benefit in image quality versus making use of your iPhone, although the W100 has a modest contact lens. The real benefits will be the low cost and strong design. If you’re buying point-and-shoot you don’t need to worry about breaking and that will not break the bank, supply the W100 a shot.

Design
The W100 measures 2.6 by 4.3 by 1.5 inches (HWD) and weighs 6.2 ounces. Your body sports rounded edges, a lens it doesn’t extend when zooming, and large buttons that are comfortable to press. You can purchase the camera in blue or white.

The lens is a modest 3x zoom, matched to a 1/3.1-inch CMOS image sensor. It’s roughly the same sensor size you enter an iPhone, however the W100 has slightly more pixels, 12.9MP. The lens covers a 30-90mm field of view in full-frame terms, with an f/3.3-5.9 variable aperture-you’re likely to want to utilize the flash for low-light photography.

Operation is nearly fully automatic. You can change the flash on or off, and choose a Scene mode to fine-tune settings for specific shots-cityscapes during the night, fireworks, underwater photography, fast action, macro, and other common options are included.

You can access the Scene options, and other settings, using the four buttons that run in a column on the left side of the trunk LCD. An overlay menu runs next to them, and if you dive deeper in to the menu their functions change. The menu isn’t dense. You can transform basic options, like set a self-timer, suppress the flash, adapt color output, add decorative borders to images, and hook up the W100 to your smartphone.

If you’re seriously interested in photography, you’ll miss the opportunity to set the shutter speed, aperture, or ISO manually. But that wont bother most everyday users, who would like the camera to fully capture pleasing images without the fiddling. As such, there are just several shooting controls-a four-way pad on the trunk adjusts zoom which consists of along positions, and there are buttons at the top to snap images or start and prevent videos.

The trunk LCD isn’t likely to wow anyone. It’s just a little small at 2.7 inches, rather than that sharp at 230k dots. Viewing angles are fine from the left or right, but in the event that you contain the camera above your mind or at your waist, you will have a hard time viewing the screen.

The W100 is waterproof to 33 feet. I didn’t take it that deep, but I did so submerge it in a plate of water, and it continued to work without issue. The camera can be rated to survive drops from 5.9 feet, is resistant to dust, and will work in temperatures only 14 degrees Fahrenheit.

Connectivity
Nikon’s Wi-Fi system is named SnapBridge. If your phone supports NFC, you can just tap it to the camera to pair, but when you have an iPhone you will have to pair using the SnapBridge app. It connects the W100 as well as your phone via Bluetooth, which does mean the W100 will automatically add GPS data to images and set clocks via information gathered by your smartphone.

If you are using the W100 for the casual snapshot or event, you can arrange it to automatically transfer photographs to your phone via Bluetooth. This all happens in the backdrop, without you needing to do anything. This helps it be simple to share images shot with the W100 on Facebook or Instagram. Photos are downsized to 2MP before transfer, which means you won’t fill your phone’s memory. Still, that’s a good amount of resolution for social media, and you could use a phone iphone app to filter or edit images, as I did so with the black-and-white shot above.

Also you can use your phone as a remote. To take action you’ll need to hook up via Wi-Fi-don’t fret, the iphone app walks you through the easy process. You’ll receive a live feed from the W100 on your own phone’s screen and you could make usage of it to adapt the zoom or fire a graphic. When linked via Wi-Fi you have the decision of sending full-resolution or downsized 2MP images to your phone as you shoot. Full quality files are saved to the W100’s memory card.

The W100 has one access door, in the bottom, with a single-locking design. You will have to pull the lock back toward the trunk while sliding the entranceway outward aside to be able to open it. Inside you will see the removable battery, an Sdcard slot, and micro USB and micro HDMI ports. The camera should be recharged via micro USB, there is no external charger included. CIPA rates the battery for 220 shots per charge, but using SnapBridge will cut into that figure.

Performance
The W100 gives pretty decent speed. It starts, focuses, and fires in about 1.6 seconds, an excellent figure for a concise. Autofocus locks on in about 0.2-second, not the most effective we’ve tested, but also not slow. And if you permit the continuous shooting Scene mode you can fire off images at 4.8fps for 12 shots. You will keep shooting longer, however the camera slows to about 1 shot every 2.5 seconds. There is some recovery time needed after a complete burst, about 30 seconds to create all the images to a card.

Image quality is on par with a smartphone. Imatest implies that the lens resolves 1,700 lines per picture height at its widest angle on a center-weighted sharpness test, which is somewhat significantly less than the 1,800 lines we look. The center is crisp, but edges lag behind, which is typical of a point-and-shoot. Quality suffers when zoomed completely in, dropping to at least one 1,077 lines. That isn’t as effective as you get with the wide-angle lens within an iPhone or premium Samsung Android handset, but it’s much better than what you’d manage with an electronic zoom or crop of your phone camera.